Google AdWords is one of the most effective paid online advertising methods out there, used by thousands of businesses, large and small, every single day.
So many companies are seeing the benefits of Google AdWords. Why? You might ask.
- You can get your message across to the people searching for your product or service.
- You can compete on the same level no matter how small or new your business is.
Put simply – Google AdWords gets you found!
If you are a small business, a much localised business, or offer a niche product or service, Google AdWords can get you at the top of the page when your target audience runs a search. Ads that are ran correctly will get you noticed, leading to increased sales!
Here are 5 benefits of Google AdWords that will get you thinking….
Control your Budget
Advertising with Google AdWords allows you to have complete control of your budget. You decide how much you want to pay for clicks from specific keywords, locations or devices. If you budget doesn’t stretch, you can leave things out or choose certain keywords for particular times of the day. You can create a campaign that completely suits your budget and your business, tweaking to try new strategies until you have that winning formula.
Keywords
Keywords are what Google AdWords is known for. To have a successful ad campaign it’s important to research keywords properly. If you’re serious about cashing in on the benefits of Google AdWords it’s worth talking to the experts; like our SEO guys here in Barry Design. We can do the hard work for you, choosing the most optimised targeted keywords for your campaigns.
If you want to do this yourself you need to think like your customer (not easy when you live and breathe your product every day). It is only by using keywords customers use that you will reach your target market.
Targeted Campaigns
Google AdWords is the perfect way to get your brand out there if what you do or sell is relative to seasonal events like Christmas, Easter, summer holidays etc. You can choose to create a campaign that only appear for a certain time period, whether that’s days, or hours of the day even, all within the advertising budget you have allocated for the event. This is ideal if your business isn’t one that comes to mind at this time. Do remember the importance of the landing page the ad will take people to. It will be a wasted click cost if the customer gets to your website and can’t instantly see what they expect to see there. Before placing your ads set up the page first, if you’re a garden centre promoting patio furniture, make sure that the website page is full of patio furniture!
Call-Only Campaign
Most people think of Google AdWords as a means of driving visitors to their website. You can also use pay per click advertising to drive live calls by setting up a call-only campaign. This option lets you create ads that will only show in mobile search results, only giving the user a click-to-call option. While having a mobile responsive website is the best solution for all businesses, if you haven’t got there yet this is a good option for you. It’s also a great option if it is more value to you for potential customers to call you… like a plumber or electrician for example.
Follow customers with retargeting
You’ve probably had it happen to you… visited a website, stayed there a while and then leave. Next thing you know you keep seeing ads for the company, or the product you were looking at. This is retargeting. If you are running Google AdWords you can put a piece of code on the backend of your site. This sends a cookie to the visitor’s device, when they leave your site this means you can target them. You can set ads to follow them on the Google Display Networks, or Google search. It costs a little extra but works well … it works for us, see us pop up when you’re browsing after reading this post!
If you’ve seen the light and the benefits of Google AdWords, get in touch with the team at Barry Design and get your ad campaigns started. Even if you are a small business, with a small budget, you will attract big business!
Call us now on 021 43 54 598
