Having a brochure to promote your business may seem a little ‘old hat’ in today’s digital world. Here at Barry Design, we disagree. To show you the value of a physical advertising tool here are 5 reasons to have printed brochures for your business.
A well designed brochure will attract business; let’s face it most of us will down tools to look through a printed brochure or catalogue when it arrives on our desk. If your business is selling kitchens and bathrooms, windows and doors, or furniture for the home, a beautiful printed brochure will sell your products effortlessly.
Printed brochures are a must for auctioneers; what better way to keep the vision of amazing properties for enthusiastic home buyers fresh in their minds than a professional, vibrant brochure.
Printed brochures are kept for reference
Well designed and printed company brochures and product catalogues are likely to be kept for future reference. Take a look around your office right now, chances are you have at least one or two brochures stacked on the desk in case you should need to check or buy something. When we store information for future reference it always has the potential to mean more business.
When you look at ROI, printing brochures to give out to potential customers is not as expensive as you may think. Produced by a professional design and print company like Barry Design, printed brochures will give you the opportunity to give clients all the information they need alongside stunning imagery. Printed brochures are one of the most cost-effective marketing tools your business can have, plus they have scope for a strong return on investment.
Brochures are easy to read
It’s important that your brochures are well written and easy for your target audience to read and understand. You need to stick to the relevant information without too much fluff if you are to make your brochure effective. The human brain is designed to understand things that are tangible. A physical brochure will engage and connect to the memory more effectively than a digital brochure.
Brochures are a credible source of information
The physical element of a printed brochure involves a more emotional process; a well designed and printed brochure will look and feel credible, leading customers to trust your company and take action.
Creating the personal touch is one of the greatest advantages of having printed marketing materials. A visually pleasing brochure, providing information that your target audience is looking for can create that personal touch for the reader.
Whatever your business; home furnishings, auctioneers, estate agent why not stand out from the competition with a beautifully designed and printed brochure that will wow potential customers.
View our samples of high quality brochures here.